dena rochelle

designer q+a: beyond yoga | goop exclusive collection

dena rochelle
designer q+a: beyond yoga | goop exclusive collection
Beyond Yoga for Goop | TresChicNow.com

Beyond Yoga for Goop | TresChicNow.com

words_dena rochelle

I am completely devoted to The Dailey Method and go to class at least five times per week. This means I am happy, fit... and I need a lot of workout clothes! Beyond Yoga is now one of my go-tos for stylish, comfortable and functional active wear. Flattering fits and ultra-soft fabrics make these styles favorites for women of all shapes and sizes, including the ultra-fit Gwyneth Paltrow. Goop has an exclusive collection with Beyond Yoga and I'm very happy to have the Side Panel Leggings and Lattice Trim Cami in my workout wardrobe. The leggings are super-chic with subtle printed panels along the sides—because sometimes it's nice to go with something beyond basic black. I'm also a big fan of the Shirred Long Leggings. I throw on some TDM grippy socks, my Isabel Marant Jenny boots, a sweater, and it looks like I'm just wearing sleek black leggings to and from barre class. I have no problem running errands before and after class because these leggings are so incredibly comfortable! I could go on and on about my love for this brand but instead let's see what Beyond Yoga founders Jodi Guber and Michelle Wahler have to say about their amazing line:

Dena ~ How as the line evolved since it launched?

Jodi ~ "It's only gotten bigger and better but the great thing is that our core basic best-selling styles have been around since the beginning and have kept our customers coming back season after season. Our designs have gotten stronger and with our success we have had the opportunity to try more cutting edge styles." Michelle ~ "Beyond Yoga has really evolved from a mainly basics line, to a full collection of stylish, transitional active wear. We have evolved our fabrics and developed past our core peached supplex to develop fabrics with amazing textures, sophistication and luxurious feel."

Beyond Yoga for Goop | TresChicNow.com

Beyond Yoga for Goop | TresChicNow.com

Dena ~ You’ve made a strong commitment to catering to a range of sizes… is it difficult to design styles that work for every body?

Jodi ~ "It's not difficult, it's actually exciting and inspiring. It's something that we are deeply committed to. Beyond Yoga is a vehicle to promote self esteem in women and an opportunity to encourage people to be body proud. Having clothes that work for all body types is inclusive and supports out mission. We spend a lot of time flattering a woman's body and making sure we have different fabrics and silhouettes that work on different body types. I am a size 10 and my partner Michelle is a size 2 and we start there by making sure that either the specific style works on both of us or that there are styles in the fabrication that work on each of us. I do design it with myself in mind so I wouldn't want to not consider myself and my body type!"

Dena ~ How important are the fabric choices in this endeavor to fit all body types?

Michelle ~ "Fabric is extremely important. We strive to have fabrics designed to hold you in, and other designed to be forgiving. Each style and fabric has to be paired perfectly to achieve the desired affect.

Dena ~  What are some of your personal favorite styles?

Jodi ~ "I am a huge fan of the quilted supplex. It's chic and flattering and forgiving. It holds you in just the right amount. I am also a fan of the pique. The lifestyle pieces are always in constant rotation. I love our loose flowy styles. They tend to be forgiving and sexy—who doesn't like that?!" Michelle ~ "I’m obsessed with our sleek stripe collection. All of the tops are super lightweight and dry instantly."

Dena ~ Where do you wear your BY? What’s your exercise of choice?

Jodi ~ "The better question is where don't I wear BY?! I pretty much have something BY on most of the time. I wear it to workout, lounge, travel, paddle board(lift and support bra and short shorts)and usually mix something in my day and evening outfits." Michelle ~"I wear it everywhere! I love Pilates, running and spin."

Beyond Yoga founders Judi and Michelle | via TresChicNow.com designer q+a #interview

Beyond Yoga founders Judi and Michelle | via TresChicNow.com designer q+a #interview